WATERLOO — Van Holten’s of Waterloo has announced the hiring of Darlene Herrmann as Midwest regional sales manager.

Herrmann graduated with a bachelor’s degree from the University of Wisconsin-Oshkosh College of Business. She joins Van Holten’s with over six years of experience in sales with a background in telecommunications, packaging and insurance industries. She previously held several positions at Verizon Wireless where she monitored operations, coached employees, engaged new customers, created sales incentives and led technology workshops.

Herrmann will be a key contact for Van Holten’s customers and brokers located in the Midwest. She will be working closely with them to increase product distribution, organize promotions and coordinate trade show participation.

Her up-beat personality and desire to develop lasting partnerships will be an asset to Van Holten’s.

Founded in 1898, Van Holten’s employs 70 people in Waterloo.

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